Demographics

Located in the center of North Carolina and midway between Atlanta and Washington, D.C., the Lawrence Joel Veterans Memorial Coliseum Complex offers a unique opportunity to directly target an East Coast market of over one million individuals.

In the Piedmont Triad area alone, home to Winston-Salem, we boast an unusual and varied audience appeal. With 17 area colleges and universities, an overall average income of $40,000 and an average age of 32, the one million plus individuals located within a 50 mile radius of the Complex and the ideal location will be certain to appeal to a wide variety of entertainment, convention and consumer show events.

Winston-Salem is also a city with over 4,200 rooms in 45 excellent hotels, many located within walking distance or just minutes from the Coliseum Complex. We also offer an exciting mixture of dining facilities close by and adjacent to the Complex.

Winston-Salem is easily accessible from three major interstates; I-40, I-77 and I-85 and is located just 20 minutes from the Piedmont Triad International Airport or five minutes from the Smith-Reynolds Airport.

For booking information, contact Gerry Duncan, Booking Director at 336-725-5635